Long-term cooperation with the following companies:
Task: hidden advertising of WEST cigarettes at a specialized Internet portal.
Solution: Creation of a video story “Pro-Skorost” ("On Speed”), with product placement integrated into the plot as part of the image and the names of the main characters - Doctor Westhoff and his female assistant Westa, an expert on cars and motor racing.
Task: Provision of a local creative input with a Russian insight within the framework of the global concept of "I am Nikon”.
Solution: Displaying typical Russian stories and subjects without engaging professional actors.
Result: Increase in brand loyalty, more than 670 000 views on YouTube.
Task: Promotion of the brand with the help of professional photographers.
Solution: A series of advertorials. Stories behind the best shot as told by the photographer united by the slogan “Every picture tells a story - every picture tells about Nikon”.
Result: A 2.7 increase in the memorability of the concept in comparison with the traditional formats.
Task: Refreshing and updating the image of the well-known advertising and information newspaper "Iz Ruk v Ruki".
Solution: Humorous ads of peculiar objects attracting people’s attention; the leading message was “We help to find the impossible”.
Result: Recognized as the best advertisement of the year; more than 85% of the mass audience remembered the advertisement.
Task: Volkswagen Golf V launch in the Russian market.
Solution: Integrated advertising campaign - from forming creative ideas to placing them in the leading media (TV, press, Internet).
Result: Sustainable exceeding of sales targets during the three months of the campaign.
Task: Promotion of "Norilsk Nickel" among Western business audience.
Solution: Provocative, dynamic rap-style video clip, blasting the traditional expectations.
Result: Favorable responses from Western representatives and partners.
Task: Company brand change from GoldStar to LG.
Solution: Multinational advertising campaign using innovative media, including brand new formats of outdoor advertising.
Result: Increase in brand awareness from 32% for GoldStar to 68% for LG.
Task: Declare the leadership of Hyundai car brand in the Russian market.
Solution: Setting up of large-scale outdoor advertising structures, including neon installations, in the two capitals - Moscow and Saint Petersburg.
Result: Putting installations near the international airports and the Hermitage Museum.
Task: Presentation of the new Sony digital products in the million cities of Russia and neighboring countries.
Solution: Sony Digital Tours in Russian cities. A caravan of special trailers in the form of Sony Camcorders. Demonstrations in the central squares.
Result: Sony's Worldwide Marketing Award for the best promotional campaign for a new product.
Task: Improve the image of the Gorky Automobile Plant, create a consumer insight on the indissoluble bond between the history of GAZ and history of Russia.
Solution: Anniversary run of vintage GAZ cars from Nizhniy Novgorod to the Red Square in Moscow called “Victory Parade”.
Result: Favorable PR in the national media.
Task: Product line brand change from Sony Bravia to Sony Bravia Red, attracting attention of the audience.
Solution: Multinational advertising and promo campaign “The Red Days of Sony Bravia” in the territory of Russia and Ukraine with the use of innovation media.
Result: Sony’s Worldwide Marketing Award for the outstanding strategic planning, the implementation and creation of a new advertising format - advertising flags.
Task: stimulation of sales of a household chemical product Dosia by Reckitt-Benckiser, clearing of the overstocked warehouses within 1 month.
Solution: Successful co-branding promotion campaign - national pre-festive lottery in LG Electronics home appliances for the consumers of Dosia.
Result: More than 150,000 responses from customers were received, more than 450,000 units of the product were sold.
Task: Stimulation of sales of Coca-Cola.
Solution: implementation of the global marketing campaign “This Coca-Cola is yours!” in Russia. The buyers were offered an opportunity to get a can of their favorite beverage with their name or a personal motto printed on it.
Result: above 9,000 contacts of the promo-staff with the campaign participants were established, more than 2,000 personified cans were printed, thousand of URLs related to the promo event were posted in the social media.