“New Generation” is an independent full-service advertising agency. Our team is comprised of highly qualified managers and specialists, who started working in advertising since early nineties, the very formation of a Russian advertising market.
For more than fifteen years we have been working together, doing the thing we are passionate about - establishing a clear and effective communication between those who create products and those who need them. We know all about advertising - what it should be like, what it can be like and how to make it work.
YEAR OF FOUNDATION
STAFF MEMBERS
OF *INDEPENDENT ADVERTISING AGENCIES
OF EXPERIENCE IN ADVERTISING
OF MEDIA AGENCIES IN THE RUSSIAN MARKET
*according to the ratings ACAR and AdIndex (“Commersant Daily”, ACAR, TNS Gallup AdFact, Espar-Analytics 2006-2014)
Director
We value the long-term relations with our partners and clients and work on building them. We aim at speaking the same language and understanding each other perfectly at once. Every client of our agency works with a personal manager and a personal project team. They know all the products and all the specific features of their client’s business and therefore are able and prepared to solve all their tasks in advertising 24/7.
No advertising objective is impossible, boring or unimportant for us. Every project, whether it is a local corporate event or a transnational advertising campaign aimed at launching a new brand into the market, presents a challenge to our management and creative abilities. We love to create new things and we know how to create them - new advertising media, new customer attraction methods, new stories about the well-known brands. Our clients are international corporations with a rich multi year history and brand-new ambitious startups.
Our primary competencies are providing full service and creativity not only in creative development, but in strategic and management decisions as well.
These allow us to compete successfully even with the international network advertising agencies.
For many years “New Generation” has been nominated in the top-lists of the largest media buying agencies in Russia (including Top-50 of all the agencies and Top-25 of the independent advertising companies).
Director
Effective advertising is a successful communication. It requires a clear understanding of what should be said, to whom and in what manner in order to this message to be heard. Our business is not about production or sales, it is about achieving mutual understanding. We know for a fact that our clients create good products and services, and we talk about them with the consumers so that they shall hear it, believe it and buy it. This is the essence of our business.
We aimed at shooting an original corporate image advertising video within the framework of the global concept “I am Nikon”, but with the Russian insight. A 2.5 minutes film depicting typical scenes from everyday lives of Russians was shot in the territory of Russia without involving professional actors. Short fragments of video from this film were used in several advertising campaigns, 670,000 users watched it on YouTube, the awareness of Nikon brand and customer loyalty to the brand have increased significantly.
